6 Ways to Benefit Your Business During National Small Business Week
Have a Great Small Business Week (And a great year, too)!
May 4-10, 2025
For 60 years running, the U.S. Small Business Administration (SBA) has been shining a spotlight on the critical contributions of America’s small businesses and their owners and operators through National Small Business Week. And this year, it’ll take place May 4 to 10.
In addition to week-long activities, the 2025 agenda includes a free 2-day NSBW virtual summit filled to the brim with helpful presentations, data, business resources and opportunities to network online with fellow entrepreneurs and business owners, as well as industry leaders. It also offers up a solid opportunity to make some noise on your own by drafting on the coattails of a very visible national campaign.
And yes, we’ll pause here for a reality check: If you’re like many busy-to-the-gills business owners, there’s little chance you can simply check out, take the whole week off, and partake in the festivities.
Instead, with busy schedules in mind, we’ve prepared a quick-hit list of ideas and activities you can partake in to enjoy solid value from this celebratory event for your own business, even if you haven’t prepared much in advance yet.
Find Reliable, Secure Connectivity to Keep Your Business Running All Year Long
With so many of the modern possibilities associated with National Small Business Week flowing through the channels of high-speed digital communications networks, you can see the importance of reliable, secure connectivity in the new business era.
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Ready? Here are 6 Ways to Benefit Your Business During National Small Business Week and Beyond:
Knowledge up.
With complimentary in-person and webinar presentations by experts, exhibitors, free business resources, multiple peer-to-peer networking rooms and even business advise from SCORE, this year’s National Small Business week and 2-day virtual summit gives business owners, like you, the opportunity to tap into a wealth of knowledge and get personalized advice specific to your business.
Offer up a deal or two.
A quick update of your website, social media messaging or in-store signage, and voila! You’ve got yourself a ready-made reason to incentivize buyers with limited-time offers, bundle deals or other discounts in honor of National Small Business Week. You can even grab free-to-use high-resolution graphics from this PDF document.
Team up.
Collaborating and partnering with fellow business owners or neighboring shops can give your business a boost. Think giveaways, cross-promotions and social media mentions…or simply agree to stack each other’s business cards on the counter. Again, National Small Business Week can present a valid reason to knock on somebody’s door.
Socialize!
Plant the official hashtag (#SmallBusinessWeek) on your social media to give an extra oomph and sense of urgency to what you’re saying online. And to remind folks of the power and commitment of being a small business.
Find Reliable, Secure Connectivity to Keep Your Business Running All Year Long
With so many of the modern possibilities associated with National Small Business Week flowing through the channels of high-speed digital communications networks, you can see the importance of reliable, secure connectivity in the new business era.
Check Addresses
Instill loyalty.
Encourage customers to “shop small” by revving up your loyalty program or starting one from scratch. Try a catchline like this: “In honor of National Small Business Week, we’re giving away one free (fill in the blank) for every 10 purchases.” Sweet, simple, and smart.
Get personal.
You might be surprised how captivating your own business start-up story is. Whether it’s an “About Us” blog post, a flyer on your countertop, or a colorful poster on the wall, a brief history of how you got here – told under the umbrella of National Small Business Week – can transcend typical “sales talk” and provide a sense of authenticity and regard for your journey. Every business has a story. Don’t be shy about telling yours!
Running the numbers
On that note, there’s an equally compelling story to tell about small businesses in general across the nation. Here are a few “did you know” zingers that might impress. Check out these percentage estimates from the Small Business Administration’s Office of Advocacy:
- There is a 46% share of U.S. private-sector jobs today that come from small businesses. From independent restaurants to flower shops to power tool rental retailers, small business owners account for millions of jobs across the nation. As in: nearly 59 million.
- Almost two-thirds (66%) of net new jobs are created yearly by U.S. small businesses. For people looking to be hired, the surest bet is with a small company.
Small Businesses Create Jobs:
- Here’s a whopper: Small businesses (defined as those with fewer than 500 employees) represent the backbone of the American economy, accounting for a vast majority (99% - and we do mean vast) of U.S. business activity today.
- The approximate share of revenue that small businesses return to their local communities is 50% compared to less than 20% for large corporations (Institute for Local Self-Reliance, whose researchers have consistently found small businesses are truly “local” with a capital “L”).
Small Businesses Are the Backbone of Our Communities:
At Business Services Connect, we’re dedicated to helping startups and small businesses like yours thrive by connecting you with trusted local and national providers. Whether you need customized broadband, mobile, cybersecurity, or networking opportunity solutions, we make it easy to find the right fit for your unique needs. Our tailored approach ensures you get the technology and support to stay secure, connected, and competitive, so you can focus on growing your business with confidence.
