Celebrate National Small Business Week with Better Connectivity

Celebrate National Small Business Week with Better Connectivity

Business Services Connect

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Honoring Small Businesses Nationwide During National Small Business Week

America’s small businesses have a huge impact on the economy. According to the Chamber of Commerce, small companies create 1.5 million jobs every year, accounting for 64% of new jobs in the country.

During National Small Business Week, we’re excited to honor the entrepreneurship that drives local business. Broadband is a key component of the business toolkit, opening the world up for business in a whole new way. We hope you spend the first week of May making the most of the National Small Business Week summits, webinars, and business plan lessons available to you, and we hope you choose broadband to make those connections as strong and dependable as possible.

From coast to coast, entrepreneurs are gearing up for National Small Business Week and all the opportunities it brings. From attending educational webinars and free virtual summits to working on their business operations, there are so many ways small business owners can make the most of this exciting time.

This week is your chance to learn from the marketing campaigns and business operations of successful entrepreneurs, especially when it comes to the way you make connections—both with your customers and with your broadband service. Below, we’ll give you some valuable ways to boost your small business during National Small Business Week 2024, plus reasons why the most successful entrepreneurs are choosing broadband for better, stronger connections across the board.

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6 Ways to Make Connections During National Small Business Week

Your business helps keep our nation’s economy alive. To honor entrepreneurs like you, we’ve compiled six ways to make connections during National Small Business Week:
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Attend the Virtual Summit and Webinars

The National Small Business Week Virtual Summit and accompanying webinars hosted by the SBA (U.S. Small Business Administration) cover a wide range of topics important to small business owners, from marketing strategies to financial management. Attend these free sessions to gain valuable insights and stay updated with industry trends, helping you connect better with your audience.
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Participate in Award Ceremonies

Being nominated for or winning an award during National Small Business Week can significantly boost your business’s credibility and brand visibility. Even the nomination process can draw attention to your business. Use any awards or recognitions as a marketing tool by sharing your achievements on your website, social media, and through press releases.
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Network, Network, Network

National Small Business Week is the perfect time for networking as a small business owner, especially if you own a new business or startup. Take advantage of networking sessions to meet other business owners, potential customers, or suppliers. Even in a virtual environment, these connections can be invaluable for mutual support and opportunities. Use social media platforms to connect with other participants and speakers. Share your insights from the summit and webinars, and don’t forget to use the official event hashtag to increase visibility.
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Offer Promotional Opportunities

Offering special promotions or discounts during the week can attract brand-new customers and reward the ones you already have. It's a great way to capitalize on the increased attention of the week, so be smart and think ahead. Time a product launch or unveil a new service during this week to maximize exposure and benefit from the national focus on small businesses.
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Engage in or Host Local Events

Boost your small business by participating in and organizing local events, and then promoting your contributions to the community. This strategy can generate interest and job opportunities, stimulate the local economy, and provide you with the opportunity to connect with new mentors—or become a mentor yourself. You may want to consider organizing a workshop or a meetup during the week for local businesses or customers. This can establish your business as a leader and a connector in the community.
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Partner with Local Broadband Providers

Forge strategic partnerships with broadband providers during National Small Business Week to enhance your business's digital infrastructure and connectivity. Collaborating with broadband providers can offer your small business access to high-speed Internet, advanced communication tools, and tailored support services, empowering you to leverage technology more effectively in your operations. Embracing broadband partnerships not only strengthens your digital footprint but also underscores your commitment to innovation and growth in today's interconnected business landscape. Reach out to a local provider here.

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Why Small Businesses Choose Broadband

Broadband has become an undeniable force in the modern business environment, allowing high-speed communication across formats like video, text, pictures, and voice. Cable companies are leading the way, accounting for about two-thirds of the total broadband connections in the U.S. With broadband, American small businesses can access affordable and effective tools to grow and thrive.

Here’s how broadband services help your business stay connected, especially during National Small Business Week:

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Fast Internet

Broadband provides high-speed internet access, which is crucial for efficient communication and connectivity. This allows businesses to interact more effectively with customers, suppliers, and employees, regardless of their geographical locations, and it makes it possible to attend online events.

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Access to Online Markets

With broadband, small businesses can access and compete in larger markets beyond their local area. This includes engaging in e-commerce, which can significantly broaden their customer base and sales opportunities that may arise during networking events.

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Improved Productivity

High-speed internet enables faster data processing, access to cloud services, and the use of productivity-enhancing tools that rely on strong internet connectivity. This can lead to more efficient business operations and reduced operational costs.

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Flexibility and Remote Work

Broadband facilitates the adoption of flexible work arrangements, including telecommuting and remote work. This is particularly helpful for attracting and retaining skilled workers, and for maintaining operations during disruptions like the COVID-19 pandemic.

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Digital Marketing and Social Media Engagement

Broadband allows businesses to actively engage in digital marketing and social media, which are critical for brand building, customer engagement, and marketing campaigns, especially during National Small Business Week.

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Access to Business Resources and Support

Broadband provides small businesses with easier access to business resources, training, and government services, which are increasingly provided online.

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Broadband Is Your Game Changer

Broadband provides a cost-effective way to launch businesses and overcome the obstacles that once made start-up business models seem impossible. Thanks to broadband, businesses can now conduct activities such as live videoconferencing and fast e-commerce, making it possible for millions of business owners to survive and thrive in a challenging era. Such capabilities were not possible in the early days of the Internet when slow modems and low-capacity phone lines limited the technology's potential.

Not to mention, it can also open new doors.

“Over the eight years since our last two studies, the Internet has made business formation a much more democratic process,” says John Deighton, the Harold M. Brierley Professor of Business Administration Emeritus, Harvard Business School, in a recent study. “Not only large firms, but also large numbers of small firms and individuals, now have the platforms and tools to find customers, engage with them, and transact.”

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